TEAM OK!'S FRAGRANCE GURU AND HIP-HOP STAR 50 CENT WEIGHS IN ON THIS HOLIDAY'S HOTTEST SCENTS
50 Cent In NYC - Behind The Scenes @ Macy's + BISD Movie Premiere
Guest List: 50 Cent
Making the scents of celebrity.
POWER by 50 Cent featured in the Winter 2009 issue of Giant
INTRODUCING KIM KARDASHIAN THE DEBUT FRAGRANCE FROM A CONTEMPORARY ICON EXCLUSIVELY AT SEPHORA
FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979
INTRODUCING KIM KARDASHIAN
THE DEBUT FRAGRANCE FROM A CONTEMPORARY ICON EXCLUSIVELY AT SEPHORA
THINK: The scent of stardom.
WHAT IT IS: A fragrance as voluptuous, sensual and beautiful as Kim herself. TV star, entrepreneur, model, actress and trendsetter, Kim Kardashian has it all. Now the pop culture icon adds another accomplishment to her portfolio: a trademark fragrance. Named for the captivating beauty and magnetic personality who inspired the fragrance, Kim Kardashian reflects the sensuality, femininity and appeal of one of the most idolized women in the world. Feminine, alluring and irresistible, Kim Kardashian, available exclusively at Sephora, gives fans instant access to Kim’s glamorous lifestyle.
“We are thrilled to be the exclusive retailer of Kim’s first fragrance, Kim Kardashian,” says Margarita Arriagada, Sephora’s SVP of Merchandising. “Launching in February 2010 at Sephora stores across the country, the introductory scent is a gorgeous fusion of classicism, modernity and sensuality. We are confident that this partnership with Kim - to bring her sense of style and love of beauty to women of all ages - will be as exciting for our clients as it is for us.”
Kim worked in close collaboration with Lighthouse Beauty to develop a scent that captures her unique appeal. Developed by Givaudan, the sumptuous, floral fragrance evokes Kim’s trademark sultry style with crisp top notes, lush, floral mid notes and a rich, sexy drydown. Created by master perfumer Claude Dir, the fragrance captures the many facets of Kim’s personality. Gorgeous, voluptuous florals reflect her captivating nature, while Jasmine, tuberose and gardenia evoke her femininity. Tonka bean, jacaranda wood and sandalwood add a warm, sensual base, representing Kim’s softer side.
“Working with Lighthouse Beauty to create my fragrance was such a fulfilling process,” says Kim. “I learned so much about what it takes to develop a scent, and the end result is the perfect extension of my own personal style.”
Echoing Kim’s own trademark combination of classic beauty and modern styling, Kim Kardashian is contained in a translucent black bottle with a pink pearl overspray. Designed by Scott Oshry and Sean Brosmith of Maesa, the bottle is emblazoned with a pink aluminum “KK” logo, which is also engraved in the bottle’s black cap.
WHAT IT COSTS: Eau de Parfum Spray 1.7oz $45.00; Eau de Parfum Rollerball .33 oz $16.00; Eau de Parfum Spray 1oz $32.00; Eau de Parfum Spray 3.4 oz $65.00
WHERE TO FIND IT: Exclusively at Sephora beginning February 2010
ABOUT LIGHTHOUSE BEAUTY: Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, Lighthouse Beauty represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars. Harnessing the power of celebrity like never before, Lighthouse Beauty is a one-stop shop for brand creation and distribution. The venture provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the Lighthouse Beauty’s unique capabilities.
FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG/SARAH PARKER
TRACTENBERG & CO.
212.929.7979
50 Cent smiles proudly holding his very first scent: Power by Fifty Cent
Keeping Up with Kim: Kardashian Discusses First Scent.
LIGHTHOUSE BEAUTY ANNOUNCES FRAGRANCE PARTNERSHIP WITH KIM KARDASHIAN
FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979
LIGHTHOUSE BEAUTY ANNOUNCES FRAGRANCE PARTNERSHIP
WITH KIM KARDASHIAN
NEW YORK, August 24, 2009: In collaboration with new beauty powerhouse Lighthouse Beauty, Kim Kardashian will launch her debut fragrance in early 2010. The partnership brings together Kardashian’s star power and Lighthouse Beauty’s 360º approach to fragrance development, creation and distribution, producing a scent that gives fans unique access to Kardashian's glamorous lifestyle.
Boasting the highest rated show on E! Entertainment, tremendous success in business ventures ranging from a fitness DVD to an online shoe company, and the fastest growing celebrity blog on the web, Kim represents the modern girl who does it all. TV correspondent, cover model, and go-to style expert, she is as dedicated to the charitable causes that are close to her heart as she is to her friends, family and fans. As an accessible icon of contemporary celebrity, Kim has always given her fans a glimpse of fame. Now Kim extends that accessibility with a fragrance that offers a revealing look at what it means to be Kim Kardashian.
“Having worked with some of the top talent in the entertainment industry, I have a unique perspective on capturing the essence of a celebrity in a product,” explains Chris Lighty, a partner in Lighthouse Beauty. “We worked closely with top perfumers to infuse Kim’s larger-than-life personality in the fragrance in a way that will really speak to her fans.” Kardashian adds, “I’m so excited to be launching my first fragrance—working with Lighthouse really helped me turn my vision into a reality, and I think the final product is a true reflection of who I am.”
Lighthouse Beauty worked closely with Kardashian to develop a fragrance that captures her unique appeal. A vertically integrated company that offers branding, design, manufacturing and distribution, the venture unites key partners who each bring a deep understanding of the particular field they represent within the beauty industry. Lighthouse Beauty provides clients with an arsenal of skilled professionals that can strategically develop a beauty product and also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the unique capabilities the company boasts.
To develop and distribute brands globally, the company brings together the talent acquisition capabilities and marketing savvy of Brand Asset Group, the cutting-edge financial and brand development expertise of Mod Beauty, and the experience of global fragrance distributor Product King Marketing, all under the umbrella of Lighthouse Beauty. The collaboration is helmed by Chris Lighty of Brand Asset Management, Curtis “50 Cent” Jackson, Howard Sherman of Mod Beauty and Philip Zellner of Product King Marketing and World Source Product Group.
FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG
SARAH PARKER
TRACTENBERG & CO.
212.929.7979
Kim has been trying out her upcoming fragrance on her boyfriend.
Kim Kardashian Inks Deal with Lighthouse Beauty
50 Cent: The rapper gives OK! a peek at his passionate side.
50 Cent’s Lighthouse: Harnessing Hip-Hop's Muscle
Thomas Buekiewicz, Curtis “50 Cent” Jackson and Philip Zellner.
Photo By Talaya Centeno
by JULIE NAUGHTON and PETE BORN
From WWD ISSUE 06/26/2009
The hip-hop generation has invented a new role for pop stars entering the fragrance business — owner.
This week, Curtis Jackson, known better as 50 Cent, represents the fourth-such deal in two months to spurn the customary licensing route in favor of a rapidly emerging new business model. In return for his direct involvement, Jackson will have significant equity. His new men’s fragrance, not surprisingly called Power, will be produced and marketed by Lighthouse Beauty, a new company in which the star is a partner. Chris Lighty, chief executive officer of Brand Asset Group and founder of Violator Management, is another partner, as are Howard Sherman of Mod Beauty; Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King Distributors, and Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display. Power, the first fruit of this unusual partnership, will be released in November at Macy’s (see related story, this page). Jackson, who confirmed the news first to appear in WWD on June 8, sat down for an exclusive interview Tuesday afternoon at Manhattan club Avenue. “It is a lot more difficult than just allowing someone to put you in front of their product,” he said of the new business model he and his partners have created — a structure that is perhaps the most far-reaching and ambitious of all of the similar deals. “But I think it’s the best possible way for me. Once I package myself and sell it to the public, it’s pretty tough for you to find someone who can be better at being me than I am.” He added, “I find it so difficult to create a business where they don’t completely utilize me,” he said, mentioning his now-defunct apparel line with Marc Ecko. “I mean, as more than a marketing tool. It will be a success based on that, but if we use the traditional business format and add me to it, we can do great.”
You can read the full article here on WWD.com
INTRODUCING POWER BY FIFTY CENT
FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979
INTRODUCING POWER BY FIFTY CENT
A NEW FRAGRANCE FROM ONE OF HIPHOP’S MOST POWERFUL PLAYERS
THINK: The singular scent of power.
WHAT IT IS: A fresh glimpse at the life and times of Curtis Jackson. After first learning about wielding power on the streets, Curtis Jackson, a.k.a. 50 Cent, broke into the rap game to use that power for good. Rising from the streets to become a celebrated artist, unrivalled entrepreneur and generous philanthropist, 50 Cent is living proof of how power can be used positively. With the launch of his new fragrance, Power by fifty cent, the icon is empowering millions of fans to choose the same path and find the courage to make an impact.
Recognized as one of the most visionary and prolific artists of his time, 50 Cent has relied on his street smarts to elevate him from entertainment powerhouse to entrepreneur extraordinaire. More than a multi-talented mogul, 50 Cent is the embodiment of fearlessness: By trusting the instincts that helped him survive on the streets, 50 Cent let go of fear and skyrocketed to achieve the tremendous success he boasts today. This invincibility and empowerment are at the heart of Power by fifty cent, a potent new scent that captures the icon’s unparalleled confidence, street savvy and limitless power.
“For me, power isn’t just something you learn on the street or in the boardroom—it’s a way of life,” explains 50 Cent. “I really wanted to bottle up the rush it gives you so my fans can make it a part of their lifestyle.”
Strong, masculine and powerful, the scent is composed of a tonic freshness built with green citrus fruity notes juxtaposed against a musky, woody background. Top notes consisting of lemon leaves, black pepper and Artemisia are followed by a heart of dark woods, coriander and nutmeg with a drydown of patchouli, musk and oak moss. Developed by fragrance house Firmenich, the scent evokes both the grittiness of 50 Cent’s origins and the heady rush that accompanied his rise to power.
Power by fifty cent is captured in a bold, dark bottle created by the design firm, Maesa. The bottle is capped with an imposing top rimmed with pillars, reinterpreting a timeless sign of power for a modern age. Grommets and metal hardware evoke the strength and permanence of the fragrance enclosed within, making a powerful statement.
WHAT IT COSTS: 1.7 oz Eau de Toilette, $50.50; 3.4 oz Eau de Toilette, $68.50; 3.4 oz; 2-piece gift set includes 3.4 oz Eau de Toilette and 3.4 oz Aftershave, $68.50
WHERE TO FIND IT: Exclusively At Macy’s beginning November 2009
ABOUT LIGHTHOUSE BEAUTY: Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, Lighthouse Beauty represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars. Harnessing the power of celebrity like never before, Lighthouse Beauty is a one-stop shop for brand creation and distribution. The venture provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the Lighthouse Beauty’s unique capabilities.
FOR MORE INFORMATION PLEASE CONTACT:
SUSAN GOLDBERG/SARAH PARKER
TRACTENBERG & CO.
212.929.7979
50’s Scent: The Rapper to Launch Men’s “Power” Fragrance!
INDUSTRY EXPERTS UNITE UNDER THE UMBRELLA OF LIGHTHOUSE BEAUTY
FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979
INDUSTRY EXPERTS UNITE UNDER THE UMBRELLA OF LIGHTHOUSE BEAUTY
NEW YORK, June 3, 2009: Masterminds of beauty branding, development and distribution have come together to form Lighthouse Beauty, an unprecedented cross-channel collaboration harnessing the power of celebrity like never before. Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, the venture represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars. Because Lighthouse Beauty’s celebrity clients are managed by partners in the company, the A-listers are more than just famous faces—they’re completely integrated into the product, infusing the fragrance with their personality and lifestyle in an authentic way that resonates with consumers. In addition to clients managed by partners in the company, Lighthouse Beauty will work with celebrities from every field to create and distribute products that reflect their personal brand.
Lighthouse Beauty’s first project is the launch of Power by fifty cent, a fragrance partnership with equity stakeholder 50 Cent. Through the company’s unique approach, consumers gain exceptional access to clients like 50 Cent, offering them a personal and hands-on way to connect with the icon. While the celebrity managers that comprise Brand Asset Management, a facet of Lighthouse Beauty, optimize the participation and involvement of the celebrities in the marketing of their namesake products, the industry’s top developers create unparalleled products that are brought to market by expert distributors, putting the products in top retailers nationwide.
A vertically integrated company that offers branding, design, manufacturing and distribution for turnkey solutions, the venture unites key partners who each bring a deep understanding of the particular field they represent within the beauty industry, Lighthouse Beauty provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the unique capabilities the company boasts. Lighthouse Beauty’s approach also represents a return to the classic way of developing and distributing a fragrance, with an emphasis on the formulas and the packaging.
Chris Lighty, CEO of Brand Asset Group and founder of Violator Management, sheds light on the unique enterprise Lighthouse Beauty is undertaking: “The typical musician or actor might not know much about developing a fragrance or a skincare line, but he definitely wants to capitalize on his brand potential,” explains Chris. “After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish. What we’ll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves.”
To develop and distribute brands globally, the company brings together the talent acquisition capabilities and marketing savvy of Brand Asset Group, the cutting-edge financial and brand development expertise of Mod Beauty, and the experience of global fragrance distributor Product King Marketing, all under the umbrella of Lighthouse Beauty. The collaboration is helmed by Chris Lighty of Brand Asset Management, Curtis “50 Cent” Jackson, Howard Sherman of Mod Beauty and Philip Zellner of Product King Marketing and World Source Product Group.
FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG
SARAH PARKER
TRACTENBERG & CO.
212.929.7979