FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979

INTRODUCING KIM KARDASHIAN
THE DEBUT FRAGRANCE FROM A CONTEMPORARY ICON EXCLUSIVELY AT SEPHORA

THINK: The scent of stardom.

WHAT IT IS: A fragrance as voluptuous, sensual and beautiful as Kim herself. TV star, entrepreneur, model, actress and trendsetter, Kim Kardashian has it all. Now the pop culture icon adds another accomplishment to her portfolio: a trademark fragrance. Named for the captivating beauty and magnetic personality who inspired the fragrance, Kim Kardashian reflects the sensuality, femininity and appeal of one of the most idolized women in the world. Feminine, alluring and irresistible, Kim Kardashian, available exclusively at Sephora, gives fans instant access to Kim’s glamorous lifestyle.

“We are thrilled to be the exclusive retailer of Kim’s first fragrance, Kim Kardashian,” says Margarita Arriagada, Sephora’s SVP of Merchandising. “Launching in February 2010 at Sephora stores across the country, the introductory scent is a gorgeous fusion of classicism, modernity and sensuality. We are confident that this partnership with Kim - to bring her sense of style and love of beauty to women of all ages - will be as exciting for our clients as it is for us.”

Kim worked in close collaboration with Lighthouse Beauty to develop a scent that captures her unique appeal. Developed by Givaudan, the sumptuous, floral fragrance evokes Kim’s trademark sultry style with crisp top notes, lush, floral mid notes and a rich, sexy drydown. Created by master perfumer Claude Dir, the fragrance captures the many facets of Kim’s personality. Gorgeous, voluptuous florals reflect her captivating nature, while Jasmine, tuberose and gardenia evoke her femininity. Tonka bean, jacaranda wood and sandalwood add a warm, sensual base, representing Kim’s softer side.

“Working with Lighthouse Beauty to create my fragrance was such a fulfilling process,” says Kim. “I learned so much about what it takes to develop a scent, and the end result is the perfect extension of my own personal style.”

Echoing Kim’s own trademark combination of classic beauty and modern styling, Kim Kardashian is contained in a translucent black bottle with a pink pearl overspray. Designed by Scott Oshry and Sean Brosmith of Maesa, the bottle is emblazoned with a pink aluminum “KK” logo, which is also engraved in the bottle’s black cap.

WHAT IT COSTS: Eau de Parfum Spray 1.7oz $45.00; Eau de Parfum Rollerball .33 oz $16.00; Eau de Parfum Spray 1oz $32.00; Eau de Parfum Spray 3.4 oz $65.00

WHERE TO FIND IT: Exclusively at Sephora beginning February 2010

ABOUT LIGHTHOUSE BEAUTY: Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, Lighthouse Beauty represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars. Harnessing the power of celebrity like never before, Lighthouse Beauty is a one-stop shop for brand creation and distribution. The venture provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the Lighthouse Beauty’s unique capabilities.

FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG/SARAH PARKER
TRACTENBERG & CO.
212.929.7979