FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979

LIGHTHOUSE BEAUTY ANNOUNCES FRAGRANCE PARTNERSHIP
WITH KIM KARDASHIAN

NEW YORK, August 24, 2009: In collaboration with new beauty powerhouse Lighthouse Beauty, Kim Kardashian will launch her debut fragrance in early 2010. The partnership brings together Kardashian’s star power and Lighthouse Beauty’s 360º approach to fragrance development, creation and distribution, producing a scent that gives fans unique access to Kardashian's glamorous lifestyle.

Boasting the highest rated show on E! Entertainment, tremendous success in business ventures ranging from a fitness DVD to an online shoe company, and the fastest growing celebrity blog on the web, Kim represents the modern girl who does it all. TV correspondent, cover model, and go-to style expert, she is as dedicated to the charitable causes that are close to her heart as she is to her friends, family and fans. As an accessible icon of contemporary celebrity, Kim has always given her fans a glimpse of fame. Now Kim extends that accessibility with a fragrance that offers a revealing look at what it means to be Kim Kardashian.

“Having worked with some of the top talent in the entertainment industry, I have a unique perspective on capturing the essence of a celebrity in a product,” explains Chris Lighty, a partner in Lighthouse Beauty. “We worked closely with top perfumers to infuse Kim’s larger-than-life personality in the fragrance in a way that will really speak to her fans.” Kardashian adds, “I’m so excited to be launching my first fragrance—working with Lighthouse really helped me turn my vision into a reality, and I think the final product is a true reflection of who I am.”

Lighthouse Beauty worked closely with Kardashian to develop a fragrance that captures her unique appeal. A vertically integrated company that offers branding, design, manufacturing and distribution, the venture unites key partners who each bring a deep understanding of the particular field they represent within the beauty industry. Lighthouse Beauty provides clients with an arsenal of skilled professionals that can strategically develop a beauty product and also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the unique capabilities the company boasts.

To develop and distribute brands globally, the company brings together the talent acquisition capabilities and marketing savvy of Brand Asset Group, the cutting-edge financial and brand development expertise of Mod Beauty, and the experience of global fragrance distributor Product King Marketing, all under the umbrella of Lighthouse Beauty. The collaboration is helmed by Chris Lighty of Brand Asset Management, Curtis “50 Cent” Jackson, Howard Sherman of Mod Beauty and Philip Zellner of Product King Marketing and World Source Product Group.

FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG
SARAH PARKER
TRACTENBERG & CO.
212.929.7979

FOR IMMEDIATE RELEASE TRACTENBERG & CO.
SUSAN GOLDBERG
SARAH PARKER
212.929.7979

INDUSTRY EXPERTS UNITE UNDER THE UMBRELLA OF LIGHTHOUSE BEAUTY

NEW YORK, June 3, 2009: Masterminds of beauty branding, development and distribution have come together to form Lighthouse Beauty, an unprecedented cross-channel collaboration harnessing the power of celebrity like never before. Uniting the managers of high-profile celebrities with developers and distributors of luxury fragrances, the venture represents a novel 360º approach to translating the unique appeal of celebrity into a brand, giving consumers a piece of their favorite stars. Because Lighthouse Beauty’s celebrity clients are managed by partners in the company, the A-listers are more than just famous faces—they’re completely integrated into the product, infusing the fragrance with their personality and lifestyle in an authentic way that resonates with consumers. In addition to clients managed by partners in the company, Lighthouse Beauty will work with celebrities from every field to create and distribute products that reflect their personal brand.

Lighthouse Beauty’s first project is the launch of Power by fifty cent, a fragrance partnership with equity stakeholder 50 Cent. Through the company’s unique approach, consumers gain exceptional access to clients like 50 Cent, offering them a personal and hands-on way to connect with the icon. While the celebrity managers that comprise Brand Asset Management, a facet of Lighthouse Beauty, optimize the participation and involvement of the celebrities in the marketing of their namesake products, the industry’s top developers create unparalleled products that are brought to market by expert distributors, putting the products in top retailers nationwide.

A vertically integrated company that offers branding, design, manufacturing and distribution for turnkey solutions, the venture unites key partners who each bring a deep understanding of the particular field they represent within the beauty industry, Lighthouse Beauty provides clients with an arsenal of skilled professionals that can not only strategically develop a beauty product, but also capture the celebrity in the product in a way that is simultaneously accessible and aspirational because of the unique capabilities the company boasts. Lighthouse Beauty’s approach also represents a return to the classic way of developing and distributing a fragrance, with an emphasis on the formulas and the packaging.

Chris Lighty, CEO of Brand Asset Group and founder of Violator Management, sheds light on the unique enterprise Lighthouse Beauty is undertaking: “The typical musician or actor might not know much about developing a fragrance or a skincare line, but he definitely wants to capitalize on his brand potential,” explains Chris. “After spending years bringing clients to major corporations to forge partnerships, I wanted to take that synergy to the next level by establishing a destination for artists and celebrities to create and distribute their brands from start to finish. What we’ll do at Lighthouse Beauty is not only transform a name into a product, but also take that product from its inception to the shelves.”

To develop and distribute brands globally, the company brings together the talent acquisition capabilities and marketing savvy of Brand Asset Group, the cutting-edge financial and brand development expertise of Mod Beauty, and the experience of global fragrance distributor Product King Marketing, all under the umbrella of Lighthouse Beauty. The collaboration is helmed by Chris Lighty of Brand Asset Management, Curtis “50 Cent” Jackson, Howard Sherman of Mod Beauty and Philip Zellner of Product King Marketing and World Source Product Group.

FOR MORE INFORMATION OR TO SPEAK WITH A PARTNER PLEASE CONTACT:
SUSAN GOLDBERG
SARAH PARKER
TRACTENBERG & CO.
212.929.7979