POWER by Fifty Cent
REDBOOK: 50 Cent Takes the plunge
23/12/2009 10:51 AM
POWER PLAY
23/12/2009 10:49 AM
Star Scents
01/12/2009 02:41 PM
50 Cent In NYC - Behind The Scenes @ Macy's + BISD Movie Premiere
11/11/2009 01:31 PM
Guest List: 50 Cent
09/11/2009 03:33 PM
50 talks about POWER on PIX Morning News
09/11/2009 03:30 PM
POWER by 50 Cent featured in the Winter 2009 issue of Giant
05/11/2009 11:08 AM
AM New York: Shopping events
03/11/2009 04:49 PM
Check out the new Power by 50 widget
26/10/2009 03:06 PM
Allure: 50's Scent
14/10/2009 10:37 AM
EBONY: Famous fragrances for fall
12/10/2009 10:46 AM
50 Cent smiles proudly holding his very first scent: Power by Fifty Cent
07/10/2009 09:57 AM
50 Cent: The rapper gives OK! a peek at his passionate side.
07/07/2009 09:44 AM
50 Cent’s Lighthouse: Harnessing Hip-Hop's Muscle
26/06/2009 08:39 AM
Thomas Buekiewicz, Curtis “50 Cent” Jackson and Philip Zellner.
Photo By Talaya Centeno
by JULIE NAUGHTON and PETE BORN
From WWD ISSUE 06/26/2009
The hip-hop generation has invented a new role for pop stars entering the fragrance business — owner.
This week, Curtis Jackson, known better as 50 Cent, represents the fourth-such deal in two months to spurn the customary licensing route in favor of a rapidly emerging new business model. In return for his direct involvement, Jackson will have significant equity. His new men’s fragrance, not surprisingly called Power, will be produced and marketed by Lighthouse Beauty, a new company in which the star is a partner. Chris Lighty, chief executive officer of Brand Asset Group and founder of Violator Management, is another partner, as are Howard Sherman of Mod Beauty; Glenn Nussdorf, a major shareholder of Parlux, Perfumania and Quality King Distributors, and Philip Zellner of Product King Marketing, World Source Marketing Group, 111 Design and Edge Display. Power, the first fruit of this unusual partnership, will be released in November at Macy’s (see related story, this page). Jackson, who confirmed the news first to appear in WWD on June 8, sat down for an exclusive interview Tuesday afternoon at Manhattan club Avenue. “It is a lot more difficult than just allowing someone to put you in front of their product,” he said of the new business model he and his partners have created — a structure that is perhaps the most far-reaching and ambitious of all of the similar deals. “But I think it’s the best possible way for me. Once I package myself and sell it to the public, it’s pretty tough for you to find someone who can be better at being me than I am.” He added, “I find it so difficult to create a business where they don’t completely utilize me,” he said, mentioning his now-defunct apparel line with Marc Ecko. “I mean, as more than a marketing tool. It will be a success based on that, but if we use the traditional business format and add me to it, we can do great.”
You can read the full article here on WWD.com
50 on Jimmy Kimmel talking about POWER.
17/06/2009 05:00 PM
50’s Scent: The Rapper to Launch Men’s “Power” Fragrance!
17/06/2009 04:53 PM
Later this year "Power by 50 Cent" cologne.
17/06/2009 04:48 PM
“Cents of Smell”
17/06/2009 01:20 PM
